As per most seasoned real estate marketers and advertisers, gone are the days of print media ad campaigns. For property buyers, printed media presents a flat, uni-dimensional experience - one ad with abbreviated terms and maybe one property picture. For sellers, the newspaper is a one-shot deal. You pay once and get a one-time exposure.
Internet provides a far richer experience for home buyers. They receive virtually unlimited property information, many photos, and maybe even a virtual tour รข€” which is like an open house right from their desktop. Internet provides a blank canvas on which to market the property for the life of the listing at a very affordable price. Internet listings are viewed globally. It is all about exposure, depth of information, and value.
But you need proper media planning - 2letservice.com? 99acres.com? indiaproperty.com? magicbricks.com? Choose Web addresses? Then, pick a plan that fits your budget. Not all property portals provide the same results. Do your research to find the best fit for your type of property. In addition, social media marketing platforms like IndiaCityPages.com and Real Estate Times are boons to sellers who know how to leverage them.
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